The Big Zero
The Transformation of ZBB into a Force for Growth, Innovation and Competitive Advantage.
By Kris Timmermans, Chris Roark & Rodrigo Abdalla · Shortlisted, Business Book Awards 2020
Do you want to achieve startup speed at enterprise scale? Growth — it is what every company strives for, but it has become more and more elusive in an increasingly competitive market. While zero-based budgeting has been wielded for decades to cut costs, it falls short when it comes to spurring growth. A zero-based mindset does more: it facilitates forensic oversight into resource allocation, funnels savings back into growth initiatives, and encourages new sources of innovation. The Big Zero shows how a ZBx approach focuses on agility over austerity, visibility over guesswork, and the future over the past — to fuel growth and competitiveness.
“The Big Zero catapults innovation to a new level — required reading for executives in all sectors that want to survive and thrive in this turbulent world.”
“If you are looking for a framework that defines the future for leading change in the next decade and beyond, look no further. A brilliantly refreshing perspective.”
“A superb job describing how old ZBB techniques have evolved into a management approach fit for purpose in today’s dynamic business environment.”
“Applying these new ways of thinking and reinvesting savings behind clearly articulated growth strategies is what will lead to sustainable profitable growth.”
“A zero-based mindset is improving our productivity and effectiveness — reshaping our overheads to be future-fit.”